Idea to SendSocial

SendSocial was one of those ideas that had in one way or another been sitting in my head for years; maybe it is my dyslexia but I always thought address were a very stupid way to identify a physical location. I only know 3 or 4 address off my head and every time I wanted to send flowers or somebody’s birthday present I would have to go through the laborious process of finding the address, which sometimes meant having interaction with the postcode finder on Royal Mails site; not an ideal solution by any means!

So then about nine months ago I wanted to send my sister a present for her birthday, so I Twittered her, then in a rash annoyance about such a ridiculous process I twittered the community about a concept to send gifts just using your twitter ID, the idea seemed to strike a cord with a few people so I decided to take it to the next stage.

The next thing I needed was feedback on the idea so I thought well the best way to do this would be for people to share in the value of the idea if they like it; so I created a 10% virtual pool of shares and gave them to anybody who re-tweeted the idea.

Throughout this process there were a number of people who took time to add real value to the idea, so I picked the ones with the most passion and the greatest skills and that became the kick ass team we have working on SendSocial today. You see I would like to say that I really helped turn my idea into reality but the truth is the highly skilled and dedicated team that have built SendSocial are the real driver behind the business; I just try and keep a steady hand on the tiller.

We now have what I believe is a great product, we have great partners and personally I would like to get rid of the traditional postal address forever!

So there you have it an idea brought to life by a social network, a team brought together by a social network and hopefully a tool that social network users will love!

Looks like sendsocial is a go!

About a week ago I came up with an idea for sending gifts or items to anybody on a social network or email without revealing their address, this could be done anonymously or not.

Within a few days of posting it on Twitter, and coming up with an idea to spread the idea virus by giving anybody who re-twittered the idea a stake in the company, we got responses from all kinds of people and now have over 100 shareholders and counting….

I identified 5 individuals who could add huge value to the business and who were passionate about the idea, I will let them introduce themselves on this blog, but they are now the sendsocial team.

We aim to develop and launch this business in full view of the social community. You can see our communications and ideas on this blog and we will extend these tools so you can input into the business too. We value collaboration over competition so if you have advice or ideas throw them into the mix, we would love you to get involved.

More information on the actual idea can be found on www.benway.co.uk where it was discussed modified and developed. Before commenting on this blog please read the www.benway.co.uk blog as this will answer a lot of the questions regarding security, safety and how it works ect

I look forward to working with my new team and with you.

Yours Sincerely

Ben Way