Preparing SendSocial for launch

As you might imagine, there’s a fairly complex website behind SendSocial, and it’s my task to ensure it all works as the SendSocial team wants it to.  Here’s an update to let you know how we’re getting on.

We are now in advanced stages of testing with Hermes, whilst doing a great deal of testing on our website. If you have been keeping an eye on SendSocial through twitter search, you will have probably seen some of these tests happening. Forgive us, we’re not trying to spam twitter, rather just carrying out the tests we need to make to launch successfully!

Security is perhaps the most important aspect of SendSocial, and certainly one of the greatest challenges in its development. One of SendSocial’s unique advantages is the fact you never see the other party’s address when arranging a delivery, and we will be promoting the anonymity aspects of SendSocial as much as the low prices and convenience it offers.

Needless to say, we take security very seriously, and have developed SendSocial with this at the forefront of our decision making. We will be securing the whole site using SSL (that means there will be a padlock in the corner of the screen), with the industry leader in Internet security, VeriSign. Not only does this mean your data is encrypted during transmission over the Internet, it also gives you and your recipients, who may be using SendSocial for the first time, the best possible perception of security and professionalism, which we believe is crucial.

Another area we are focussing on is performance – we know you’ll want a website that’s quick and just lets you concentrate on your task, so have been painstakingly refining the system to get the best possible performance for launch. We have taken note from other recent launches that not everything always goes to plan when you flick the big switch, so have built SendSocial on enterprise-grade technologies, allowing us to scale easily as traffic volumes increase. We want SendSocial to be a busy site, so have prepared for this!

Over the next week or so we will be finalising functionality and testing, whilst preparing our systems for launch. It’s very nearly there, and we can’t wait to hear your feedback and suggestions after you’ve given SendSocial a try.

Thanks for reading – @antonystevenson