Early morning inspiration

As anyone who has been in this position before will testify, the weeks before launching a new business are some of the most exciting, stressful, daunting and incredible times.  Writing this at 3am on a Monday morning – when I need to be awake in a matter of hours – my head is a buzz of activity, and it’s no wonder that everyone on the team could barely contain their anticipation on last Thursday’s conference call.

Antony and Marc are continuing to do a great job putting the finishing touches to the website.  Bug testing is going well and I’ve been busy putting the final copy text together.  We almost have a finished product now, and we’re just waiting to send out the first of many address-less packages.

A lot of our time over the past week has been spent discussing launch plans and working out how we can maximise our coverage, and we’ve come up with a few cool ideas.  The story behind how SendSocial began is interesting in itself, and we genuinely think that the innovative nature of our offering will resonate with the public.

Our timing probably couldn’t be better either, with the postal service in the news daily at the moment.  It was announced a few days ago that there are going to be more Royal Mail strikes at the start of November, which means that post will remain a fiercely debated topic for the foreseeable future; or the coming months, at least.  And, whilst strike action is annoying and disruptive, it makes sense for us to try and capitalise on it; our launch date could not be better.

One thing that I’ve loved about being a part of SendSocial has been its open nature.  Ever since Ben offered Twitter users shares for re-tweeting his original message, I’ve been struck by your helpfulness and enthusiasm, both on and offline.  Regardless of how great a team we have, SendSocial owes its existence to social networks, and it is ultimately social network users who are going to define our success – so we’ve been determined to engage and take your views on board as much as possible.

There’s nothing I enjoy more than the feeling that I’m part of something big, something exciting, that has the potential to change the world.  It’s what being an entrepreneur is about, and I know that the others share my views.  I really hope that you’re as excited as we are, and if there’s anything you want to say to us, please say it.  If there’s something you think we should do, something you think we shouldn’t, someone we should be talking to, speak up and let us know.  Heck, if you want to recommend a blend of coffee (mine ran out the other day), we’d love to hear from you.

We want you to be a part of SendSocial as much as we are, and share our enthusiasm and excitement.  It would be great to learn a little bit about our investors and other well-wishers.