The true power of social networks
Posted: March 11th, 2009 | Author: Jonathan | Filed under: Uncategorized | 1 Comment »I keep being asked what’s so great about Twitter: “it’s just Facebook’s status feeds”, “I don’t want to know what you’re having for breakfast”, etc. etc., but it really plugs an important gap – as the creation of Send Social shows.
The fact that Twitter’s so open means that it’s easy to get in touch with people who you don’t know well enough (or at all) to send an email to. It’s unlike Facebook, which I keep for the preserve of people I know and have met. The creation of Send Social really represents what’s possible when the right platform is there. Ben’s initial idea has, in just a few days, spawned a great team who I’m really looking forward to working with, but none of whom I would be in contact with were it not for Twitter and Ben’s original ‘what do you think of this…’ tweet.
In two days, around 50 emails, brimming with ideas, have been sent around the group, and I can’t imagine how many other creations and similar partnerships Twitter may have created and will go on to create. The social network makes finding the right people easier, and it’s breaking down contact barriers.
It’s fitting that a business being set up to serve the needs of social networks has spawned from one – I wonder if it’s the first?
Sounds like something the Unibomber would have hated. So, if I have this right, if I were interested in trying some new product – lets say – Java Juice Extract – but I did not want anyone from that company to know where I live – they could send it to some “middleman shipping service” where it is privately ‘re-addressed” ? Or, will this be some key / enkption / third-party gadget like is used with many Adobe Digital signatures ?